PR Lead

We are building the next generation of the Bitcoin economy — Digital Miners, a token economy, cards, travel, earn products and now Bitcoin payments, used by people in more than a hundred countries.

We have the story: real infrastructure, real hashrate, premium collaborations, and a founder narrative worth telling. We also have significant PR agency capacity already retained across markets. What we do not have is a single owner who makes all of it add up to reputation.

About the Role

This is a remote or hybrid role with a Cyprus hub. As PR Lead, you'll operate at the Lead level, with one direct report (Event Manager), sitting within the Marketing team and reporting to the CMO.

You own external communications: the narrative, the earned media programme, executive and founder positioning, reputation and crisis communications, and the events programme.

The shape of this role is specific. A substantial monthly agency retainer already exists — your job is not to replace it but to run it: set the narrative, direct the agencies against it, hold them to outcomes, and cut what does not deliver. Three things you own personally rather than through an agency: founder and executive positioning, crisis communications, and the judgement call on what we say and when.

Responsibilities:

• Own the global PR narrative: priority markets, priority media, narrative pillars, and a realistic 6-month coverage ambition.

• Run the agency portfolio as an accountable programme: briefs, KPIs, monthly review, consolidation of overlapping scopes, and the decision to renew or exit.

• Own the news pipeline: identify, shape and land stories from product launches, milestones, data, partnerships and category commentary — and make sure agencies are fed with news rather than asked to invent it.

• Own founder and executive positioning directly: speaking platforms, keynotes, podcasts, op-eds, LinkedIn, awards and rankings.

• Own reputation and crisis communications directly: risk map, holding statements, escalation protocol, spokesperson training — coordinated with Legal, Compliance and the SERM/ORM function.

• Build and maintain your own senior media relationships in priority outlets, independent of agency access.

• Own the events and side-events programme with the Event Manager: which conferences, what we do there, what we get out of it.

• Align every external message with the brand platform and product narratives; act as final gatekeeper on what leaves the building.

• Build the media narrative for a regulated and often misunderstood category, in coordination with Compliance.

• Define and report PR KPIs: quality of coverage against a defined tier list, share of voice, message pull-through, executive visibility, and cost per outcome across the agency portfolio.

• First 30 days: PR and agency audit complete with a clear renew/consolidate/exit recommendation; narrative pillars and media target list agreed; crisis protocol drafted and signed off.

• 3 months: consistent earned coverage in priority tier-1 outlets; founder visible on relevant stages; agency portfolio consolidated and reporting against outcomes rather than activity.

• 6 months: PR is a measured function with a working crisis capability, a defensible cost per outcome, and a media network that returns our calls.

• 6+ years in PR or communications, including direct experience running external agencies as the client and holding them to results.

• Demonstrable tier-1 business, financial, fintech or crypto coverage you personally shaped or secured.

• Real crisis communications experience in a scrutinised or regulated category — you have handled something serious, not read about it.

• Track record of founder or executive comms: building a credible public voice from a low base.

• Excellent news judgement and a very high standard of written English.

• Experience with major event and conference programmes, sponsorship and partnership communications.

• Comfortable working with Legal and Compliance on sensitive external communications.

• Commercially literate about agency spend: you can read a retainer, judge whether it is earning its cost, and say so.

• Fluent English.

• Crypto or digital assets media experience.

• Additional languages relevant to priority markets.

• Professional growth: support for courses, conferences and English learning (up to 100% coverage).

• Work-life fit: remote or hybrid format with flexible hours across international teams.

• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.

• Recognition: structured performance reviews and team awards.

• Team culture: retreats in international locations (for example, company apartments in Cyprus).