Marketing specialist ATL

Key Responsibilities

• Plan and develop advertising campaigns with a focus on ATL activities and Digital marketing;
• Develop campaign strategies and ensure effective execution across online and offline channels;
• Prepare clear and creative briefs for agencies and designers to ensure accurate representation of the Company’s products and services;
• Manage media planning and placement for outdoor advertising, radio, digital advertising, and other promotional channels;
• Test various advertising tools and conduct A/B testing to optimize campaign performance;
• Analyze campaign effectiveness, monitor KPIs, and prepare performance reports;
• Apply optimization and automation tools to improve campaign efficiency and results;
• Collaborate with agencies and designers to develop creative concepts and marketing materials;
• Utilize content marketing approaches and effective messaging techniques to support brand communication.

Requirements

• Higher education in Marketing or related field;
• Minimum 3 years of experience in ATL marketing, media planning, and Digital marketing;
• Strong understanding of planning, execution, and performance analysis of ATL and Digital campaigns;
• Experience in developing advertising campaign strategies and launching Digital 360 campaigns;
• Experience working with agencies and designers, including preparation of creative briefs;
• Strong creative and critical thinking skills with the ability to evaluate ideas and marketing concepts objectively;
• Understanding of content marketing and effective communication/message-building techniques;
• Experience in testing offline/online advertising tools, conducting A/B testing, and optimizing campaigns and creatives;
• Strong analytical and systematic thinking with the ability to collect, analyze, and interpret statistical data and prepare reports;
• Advanced knowledge of Google Ads, Yandex Direct, myTarget, campaign analytics, forecasting, and post-campaign analysis;
• Fluent Kazakh, Russian, and English languages are mandatory;
• Copywriting skills and ability to create effective marketing texts;
• Strong written and verbal business communication skills;
• Team player with strong interpersonal and stakeholder management skills.