MKT Brand Manager

Responsibilities
1. Terminal Data Analysis
Regularly monitor key metrics such as SKU sell‑through rate, inventory‑to‑sales ratio, and discount rate; produce operational diagnosis reports to identify business opportunities and risks.
Collect competitor terminal pricing, in‑store display, and promotional information; combine with consumer behavior data to detect market changes.
2. Product Business Strategy
Develop differentiated product distribution, phase‑out, and portfolio optimization plans based on regional and store variances to maintain healthy inventory levels.
Participate in pricing and phased promotion planning to balance sales volume and profitability; drive new product launch execution in stores, including display setups, POS materials, and key selling points.
3. Terminal Marketing Execution
Plan and execute themed promotional campaigns, monitor in‑process data, and conduct rapid post‑campaign reviews (ROI, conversion rate).
Optimize store display and customer traffic flow/experience journey, and convert analytical findings into simple toolkits or selling scripts to empower frontline teams and boost sales performance.