Portfolio Development and Consumer Insights Specialist

1. Purpose of the Position

We are looking for an analytical and commercially minded Portfolio & Consumer Insights Specialist to support the development, optimization, and deployment of the company's product portfolio while generating actionable consumer insights to drive business growth.

This role will be responsible for portfolio strategy execution, product deployment planning, and management of consumer research programs across the product lifecycle. The position will work closely with internal stakeholders and external research agencies to understand consumer adoption, conversion, retention, usage patterns, and preferences, ensuring that portfolio decisions are grounded in consumer and market intelligence.

The ideal candidate combines strong analytical capabilities, project management skills, and strategic thinking, with the ability to translate consumer insights into portfolio recommendations and business actions within a highly regulated environment.

2. Key Tasks and Responsibilities

Portfolio Development & Management

• Support the development and optimization of the company's product portfolio in line with business objectives and consumer needs
• Analyze portfolio performance, identifying opportunities for growth and rationalization
• Participate in product materials development and adaptation to local regulatory requirements
• Contribute to product lifecycle management, including product introductions, upgrades, and discontinuations
• Monitor competitive portfolios, market trends, and emerging consumer preferences
• Prepare portfolio performance reviews and recommendations for management

Portfolio Deployment & Commercial Planning

• Support planning and execution of new product launches and portfolio changes
• Coordinate cross-functional readiness for product deployment, including Marketing, Sales, Supply Chain, and HQ Office
• Develop launch tracking tools and post-launch evaluation frameworks
• Monitor product adoption and performance against business objectives
• Support commercial teams with portfolio-related analyses, presentations, and business cases

Consumer Insights & Research Management

• Lead the execution of consumer research projects, working closely with research agencies and suppliers
• Develop research briefs, methodologies, timelines, and project scopes
• Manage quantitative and qualitative research programs focused on:
  • Consumer adoption
  • Product trial and conversion
  • Retention and loyalty
  • Product preferences and usage occasions
  • Brand power and product perception
• Coordinate consumer testing initiatives, including concept tests, product assessments, and post-launch studies
• Ensure research findings are translated into actionable recommendations for portfolio and commercial teams.
• Build and maintain a repository of consumer insights and market intelligence

Market Intelligence & Competitive Analysis

• Monitor industry trends, competitive activity, and category developments
• Analyze market data, consumer trends, and performance indicators to identify growth opportunities
• Track competitor launches, product innovations, and portfolio strategies
• Prepare regular reports and presentations for senior management

3. Key Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Consumer Research, or related field
• 1–3 years of experience in consumer insights, market research, category management or portfolio management
• Experience managing quantitative and qualitative research projects
• Experience of working with research agencies and external suppliers
• Strong analytical background with ability to interpret consumer and market data
• Experience in regulated industries (tobacco, alcohol, pharma, FMCG, or similar) is a strong advantage
• Experience supporting product launches and portfolio deployment initiatives is preferred

4. Skills and Competencies

Analytical & Research Skills

• Strong analytical and problem-solving capabilities
• Ability to interpret consumer, market, and business data
• Experience with consumer research methodologies and insights generation
• Understanding of market tracking, segmentation, and behavioral analysis
• Ability to convert data into actionable business recommendations

Portfolio & Commercial Skills

• Understanding of portfolio management principles and product lifecycle management
• Knowledge of portfolio deployment and launch processes
• Strong commercial awareness and business acumen
• Ability to identify growth opportunities and portfolio gaps

Collaboration & Communication

• Strong stakeholder management and interpersonal skills
• Ability to work effectively with cross-functional teams
• Clear and structured communication style
• Strong presentation and storytelling skills with the ability to simplify complex findings

Strategic & Compliance Mindset

• Strategic thinking with consumer-centric decision making
• Ability to operate effectively within highly regulated environments
• Understanding of compliance requirements related to research and consumer engagement
• Responsible approach to consumer data handling and privacy