SMM manager (specialist)

Role Overview

We are looking for a proactive and creative Social Media Specialist to lead the day-to-day social media operations across CIS markets. The role will manage content planning, localization, publishing, local production, freelancer coordination, and platform performance to ensure consistent and relevant brand communication in each market.

Key Responsibilities

• Lead and coordinate social media content planning and daily operations for CIS countries.

• Localize HQ campaign materials, content assets, and communication messages for different local markets.

• Develop local content ideas based on market trends, user interests, cultural relevance, and platform behavior.

• Plan and coordinate local photo and video shoots with designers, creators, and external partners.

• Work with freelancers, photographers, videographers, creators, and agencies to deliver local social media content.

• Prepare content calendars, post copies, creative briefs, publishing plans, and campaign trackers.

• Manage content publishing and community interaction across Instagram, TikTok, Facebook, Telegram, and other relevant platforms.

• Monitor content performance, audience feedback, engagement, reach, and platform trends; provide regular reports and optimization recommendations.

• Support marketing campaigns, product launches, KOL activations, PR activities, and offline events with social media content.

• Ensure all local content follows brand guidelines, campaign direction, approval procedures, and deadlines.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Media, or a related field.

• At least 1–2 years of experience in social media, digital marketing, content creation, or agency account management.

• Strong understanding of Instagram, TikTok, Telegram, Facebook, and local social media trends in CIS markets.

• Experience coordinating content shoots, creators, freelancers, or external agencies.

• Strong copywriting, content planning, communication, and project coordination skills.

• Russian proficiency is required; English proficiency is preferred. Uzbek or other CIS local-language skills are a strong advantage.

• Able to manage multiple markets, projects, deadlines, and stakeholders simultaneously.

• Creative, detail-oriented, responsible, and comfortable working in a fast-paced environment.