Middle Performance Marketer for International Projects

Hello! Our digital agency is looking for a self-sufficient middle-level performance marketer to join international projects. You should be able to plan and launch advertising campaigns independently, based on data analysis, without supervision from a lead. You are ready to manage clients end-to-end, from hypothesis to reporting, fluently in English.

About the Company

We are IT-Agency, a systematic marketing agency with a progressive mindset. We help companies grow through data-driven marketing, structured analytics, and a product-oriented approach to business development. For over 20 years, we have been improving clients’ performance, SEO, ASO, products, teams, and content.

Our goal is to increase our clients’ revenue and profit. For each project, we assemble cross-functional teams and work in short iterations: create hypotheses, implement them, collect data, and draw conclusions.

For every project, we build end-to-end reporting and tie our results directly to real client revenue.

We work with mid-sized and large businesses. Our clients include VkusVill, S7 Airlines, Yandex Practicum, Bonduelle, PIK, Skillbox, 12 STOREEZ, MTS Link, Mindbox, and others across e-commerce, fintech, education, and service industries.

What you'll be doing

— Work with advertising channels Google Ads, Meta Ads and drive maximum results through them.

— Manage projects by planning and forecasting the impact of your work in numbers and timelines.

— Conduct in-depth market analysis and identify ways to differentiate from competitors effectively.

— Work with analytics systems and end-to-end reporting, quantify results, and build reports in Google Sheets, Excel, or Power BI.

— Build client communication, conduct negotiations, and present the results of your work in Russian or English.

Requirements (Must Have)

Previous experience

— You have worked at an agency and understand its specifics.

— You have experience in one or more of the following verticals: tech / fintech / healthcare / e-commerce (worldwide).

Budgeting and management

— You have regularly worked with advertising budgets starting from $ 50.000 per month ($100 000 is a strong advantage).

— You can plan and forecast advertising performance in terms of numbers and timelines.

— Hands-on experience with Google Ads, including managing accounts with complex structures across dozens of countries.

— Experience with Meta Ads (Facebook + Instagram), including setting up different events via CAPI.

Analytics

— GA4 and GTM: experience setting up web analytics systems from scratch, working with event parameters, and building custom reports.

— Building manual end-to-end reporting from ad spend to revenue; working with pivot tables in Excel and Google Sheets.

Soft skills that will save your day

— Proactivity: if you see a problem, you propose a solution instead of waiting.

— Love for data: when metrics drop, you dive into CRM or databases instead of just stating the issue.

— Ownership of communication: if you promised something, you deliver; if you made a mistake, you acknowledge it and provide an action plan.

— Clarity in communication: before replying in chat, you take a moment to ensure you fully understood the question.

Communication and English

— English level B2+ (C1 preferred): you can confidently lead client meetings, handle written communication, and present reports both verbally and in writing.

— Experience communicating with international clients as a specialist

Use of AI

— Experience using AI for content/creative generation and analytics (Codex, Claude, Cursor), and willingness to actively adopt new tools and automation.

Nice to Have

— Experience with TikTok Ads, LinkedIn Ads, X (Twitter) Ads.

— GMP: Display & Video 360 (YouTube, Display & Video 360, GDN / Remarketing), Search Ads 360.

— Analytics automation: setting up automation systems (Zapier and Albato), building dashboards in Looker Studio.

— A/B testing (VWO, Optimizely) and cross-channel funnels.

Example tasks you should be able to handle

1. Grow a health product's revenue up to $50,000 through paid channels → develop an acquisition strategy, build a media plan, prepare keywords and creatives, launch the project, and get it running smoothly.

2. Double a medical center's revenue year-over-year → audit the funnel (leads → qualification → patients → average check), identify growth points, prioritize hypotheses, assemble a team for the tasks, and launch a testing pipeline.

3. Launch a new product in the European market → research the target audience and competitors by country, refine the offer, compile a list of acquisition hypotheses, calculate a media plan, and launch.

4. On Monday, you notice a 30% drop in qualified leads → you investigate the full chain — ads → CRM (pixels, events, call tracking, lead communication) — and find an issue. After the fix, you prepare a client report: "Here's what happened, here's how we fixed it, here's what we're doing to prevent it from happening again."

Conditions

— Fully official (“white”) salary: 130,000 RUB net + your taxes. Formal employment and full compliance with all payments and benefits.

— Growth to a senior position. We have transparent growth criteria: independent project ownership, contract renewals, mentorship, and more.

— Remote work. The key requirements are stable internet and your own laptop. You are expected to be available from 10:00 to 19:00 Moscow time, 5 days a week,

— We use a modern tech stack: GA4, GTM, PMax, AI tools, and more. We provide flexibility in tools and approaches. If you propose a more effective solution, we scale it across the team.

— Work on large-scale projects alongside a team of strong experts.

What happens after you apply

— Our AI assistant will reach out. She'll ask 5–6 targeted questions. The depth of your answers is part of the evaluation. Don't skip this step.
— A short HR interview in Russian (soft skills and general fit).
— Main interview with experts in Russian mostly (discussing experience, cases, and approaches).
— An invitation to a paid test drive, after which we offer a full-time position.