Social Media Manager

About the employer

Truss is a global platform that helps companies hire top-tier talent from emerging markets, with a strong focus on tech professionals. We handle the entire hiring process - from sourcing and vetting candidates to onboarding, contracts, and payroll - making global hiring simple and seamless for our clients. We operate internationally and focus on regions like Central Asia, helping local talent access global career opportunities. We are looking for a proactive and creative Social Media Marketing Manager to help us build a strong and engaging social media presence. This is a full-time position.

Responsibilities

• Create and manage engaging LinkedIn and Instagram content
• Write original LinkedIn posts tailored to two target audiences - tech talent in Central Asia and the Caucasus, and hiring managers, CTOs, and engineering leaders at global tech companies
• Develop content strategies focused on engagement and brand positioning
• Write monthly newsletters for existing clients
• Create and edit one-pagers, presentations, and promotional materials for events
• Monitor social media performance and optimize content accordingly
• Help with office content shoots and event coverage when needed
• Engage with online communities and build meaningful conversations around the brand

Requirements

• 2+ years of experience in social media or content marketing
• Strong English writing and communication skills
• Experience managing LinkedIn and Instagram accounts professionally
• Ability to create strategic, engaging, and high-quality written content in a natural, human voice
• Proficiency with Canva for visual content creation

Nice to have

• Experience with LinkedIn Ads and Instagram Ads
• Comfortable using Claude, ChatGPT, or similar AI tools to assist with content - with the ability to edit and humanize the output
• Familiarity with HubSpot or similar CRM/email marketing platforms