Product Manager (Web)

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.

Role Overview

Toggle is a next-generation mobile operator. Mobile internet in 188 countries, delivered via eSIM technology.

The website is where users understand Toggle in depth: they search a keyword, land on the site, and the site's job is to convert them — first into an install, then into an on-site purchase, and eventually into a self-service account. You own this site as a product and build it release by release, matched to its current stage of development.

What you will own

​​​acquisition layer:

• site structure and positioning;
• plan purchase pages — pricing, checkout flow;
• cMS for content, articles, and SEO pages.

account layer:

• personal cabinet — parity with mobile app functionality (eSIM management, purchase history, credits, settings);
• consistency between web and mobile app experience.

Responsibilities

• own the acquisition and account roadmap end to end, shipping release by release in line with the site's current stage: install conversion → on-site purchase → full self-service account;

• act as the single intake point for page and experiment requests from Marketing, Growth Manager, and Influencer marketing — triage and prioritize against the core roadmap;

• set up analytics coverage for the purchase funnel and personal cabinet: funnels, heatmaps, session recordings;

• find where users drop off and build hypotheses to fix it;

• own conversion rate (CR) as the core site metric;

• coordinate closely with the Mobile product team so web and app releases move in lockstep;

• implement and maintain the CMS so content and SEO pages can scale independently;

• write PRDs with a clear Definition of Ready before work starts and Definition of Done before accepting results;

• eeport on web metrics weekly: traffic, conversion, cabinet engagement.

• website conversion rate (visit → install / purchase);

• time to first action on site;

• personal cabinet return rate.

What We Expect from You

• 2+ years as PM or analyst on a web product;

• strong understanding of conversion funnels and web analytics;

• hands-on experience with GA4, Hotjar, or equivalents;

• able to write PRDs and hold the line on Definition of Ready before work starts and Definition of Done before accepting results;

• SEO understanding at a strategy level (not execution — SEO specialist; implements)

• english B2+ (product is global, Western audience).

Soft skills:

• thinks from the user, not from technical constraints;

• holds multiple workstreams simultaneously without dropping context;

• prioritizes ruthlessly in a resource-constrained environment;

• communicates clearly with both technical and non-technical stakeholders.

Nice to Have:

• experience launching a product in Western markets;

• travel tech, telecom, or subscription product background;

• CRO (conversion rate optimization) experience;

• localization and multi-language product experience.

Perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal English classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

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