Product Marketing Manager

We're looking for a Product Marketing Manager to own one of our key growth opportunities: turning registered users into activated, paying customers. You will take responsibility for optimizing the self-serve user journey, improving onboarding, reducing drop-off, accelerating time-to-value, and helping users confidently choose our product as their solution.
This is a cross-functional role at the intersection of Product, Marketing and Customer Success.

What you’ll own:

• Own the entire post-registration journey for self-serve users. Redesign and optimize onboarding steps, reduce drop-off, and guide users to the aha-moment — the point where they genuinely understand the product's value and are ready to commit. You'll define the metrics, identify where users fall off, and run experiments to move the needle on activation rates;
• Run regular interviews and customer discovery sessions across segments: mid-market, SMB, and enterprise. Build a structured understanding of how different customer types actually use the product — what they value, what confuses them, what keeps them. Complement this with competitive research: talk to users of rival products to understand their motivations and switching triggers;
• Translate new features and product updates into clear, segment-specific value propositions. Your job is to ensure that when we ship something that solves a real pain point for a specific audience, that audience actually hears about it. Bridge the gap between product and marketing;

Requirements:

• 3+ years in product marketing or growth roles;
• Mandatory experience with B2B SaaS, ideally with a self-serve motion;
• Fluent English (spoken and written);
• Proven track record owning conversion or activation metrics;
• Experience running qualitative research (interviews, custdev);

Nice to have:

• Experience working across SMB, mid-market, and enterprise segments;
• Prior work with CS or sales teams on handoff and activation;