Digital Marketing Manager
Digital Marketing Manager
Алматы
Метро: АлмалыОписание вакансии
Responsibilities:
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- Conduct secondary research on digital landscape of the country;
- Review and research digital adoption of TG, category affinity to digital, competition play in digital and brand assessment;
- Acts as a digital marketing contact between the Brand(s), digital agencies and multi-channel centre teams to ensure smooth execution of the brand strategy and leads digital strategy, planning and execution of digital campaigns/tactics;
- Responsible for developing a digital integration strategy across multiple channels while remaining tactically involved in program execution to achieve brand objectives;
- Track and analyze past data and suggest what works for the brand. Find new areas of experimentation;
- Provides an overview of the competitive landscape and has a broad perspective within the BMS and pharmaceutical industries to identify and leverage best practices in digital technologies;
- Share insight and analysis with Marketing team which can be leveraged for digital way forward for the brand;
- Review & recommendation on existing digital assets in order to increase engagement.
- University degree (preferably in Marketing);
- Work experience: minimum 3 years of digital marketing experience in digital agency or in digital department in multinational company with proven results;
- Work in friendly environment with professional team;
- Professional and career development opportunities;
- Promotion of high quality products;
- Competitive compensational and benefits package.
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