Brand Specialist

KT&G Global Kazakhstan is excited to welcome a professional to join our dynamic team in Almaty! If you’re passionate about making an impact and growing your career, this opportunity is for you.

What You’ll Be Doing

• Brand Strategy Development: Lead the development and execution of brand strategies aligned with the company's objectives and market needs; Utilize research findings to refine brand positioning, messaging, and unique selling propositions to meet market needs effectively.

• New Product Launch: Launching preparation plan based on market trends and consumer insights. Monitor market development, consumption trends, the competitive scenarios, to identify new opportunities and new trends; Manage the development of the product and packaging design/naming based on HQ Brand Group guidelines, best practices, and market dynamics; Support in preparation of sales projection data and forecasting by Sales Planning.

• Pricing strategies: Prepare pricing strategies considering market conditions and consumer perception; Analyze pricing data, trends, and competition to recommend pricing adjustments for existing and new products.

• Market Research and Analysis: Analyze market data to identify trends, opportunities, and risks; perform descriptive, comparative, trend, and correlation analyses; create reports, dashboards, and presentations; Maintatin DWH information (SKUs, pricing, market share).

• Field Brand Quality Control: Spend 2 days/week collecting consumer feedback in-store and in public locations; evaluate product reactions, POSM effectiveness, and purchasing behavior; prepare insights and reports.

What We’re Looking For

• Hard & Soft Skills: Experience with Nielsen and other Market reports; Packaging & product concept evaluation; Dashboard/report creation (Excel, Power BI, or similar); Cross-functional collaboration.
• English Proficiency: Upper-Intermediate or Fluent.
• Education: Higher education degree required.

Working Conditions

• Full-time position.
• Standard working hours: 08:00–17:00.

What We Offer

• Annual Merit Increase
• Performance-based Annual Bonus
• Health Insurance & Social Insurance
• Monthly Meal and Mobile Compensation
• Two Additional Paid Sick Leaves Days