Social Media Manager (SMM)

• 100% Fluent in English.

• This role is not just creating content and shootings, but also owning Social Media Performance and 'Leads from Social' Funnel

• Creative, full of ideas, proactive, communicative to the team, knows digital marketing field, international trends and global brands.

• Have entrepreneurial mindset, Tasks Management skill, quick-witted, work efficiently and agile.

• Preferrebly had experience in Luxury Real Estate Marketing and campaigns targeting global buyers: USA, Europe, Australia, UAE, Asia.

• Office-based in Phuket, Thailand

Role Purpose: Own and scale Social Media as Lead Generation source and Brand Building channel.

1. Commercial Ownership

• Turn social media into a qualified lead generating channel

• Track full funnel performance: reach → engagement → inquiry → qualified lead → site visit

• Report on cost per lead and contribution to sales pipeline

2. Content Strategy & Planning

• Develop platform specific strategies for Instagram, Facebook, TikTok, YouTube, LinkedIn, LINE, Telegram

• Create monthly content calendars per brand and business unit

• Align content with campaign objectives and sales priorities

3. Content Production

• Produce and direct Reels, testimonials, interviews, and event coverage

• Manage shoots, scripts, storyboards and post production

• Ensure visual consistency with brand positioning

4. Community & Lead Management

• Respond to DMs and comments within 24 hours

• Move conversations into LINE, Telegram or directly to Sales

• Maintain ongoing conversations with brokers, agents and prospects

5. Performance Optimization

• Improve CTR, engagement rate and conversion rate

• A/B test creatives and messaging

• Monitor competitors and platform trends and implement learnings

6. Reporting

• Deliver monthly performance reports with insights and action plan

• Recommend budget allocation adjustments based on result

Nice to Have

• Bonus point of you understand Russian language

Please attach your portfolio