E-Commerce manager

Линзмастер

E-Commerce manager

Москва, улица Викторенко, 5с1

Метро: Аэропорт

Описание вакансии

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES

The eCommerce Manager is responsible for the commercial performance (P&L ownership) of the eCommerce business in Russia and digital influenced store sales via eAppointments. The role includes defining and executing the local digital strategy, ensuring business growth, and acting as a bridge between central eCommerce teams and local market stakeholders.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES

· Manage the eCommerce P&L, ensuring revenue growth, profitability, and alignment with business goals.

· Drive digital influenced store sales (DISS) via eAppointments and store traffic.

· Analyze site performance metrics and customer behavior to optimize traffic acquisition, conversion rates, and customer satisfaction along the customer journey

· Monitor the competitive landscape, identifying opportunities for innovation and market share growth.

· Coordinate with local Marketing, Retail, Operations, and Logistics teams to support omnichannel initiatives / campaigns and customer experience excellence.

· Implement eCommerce and DISS campaigns, propositions & optimizations from briefing to reporting, with a focus on quality execution and stakeholders alignment (local & central).

· Collaborate daily with teams managing Merchandising, Content, and Master Data to ensure site operations are timely and effective.

· Report regularly on business performance to the Marketing Director, Cluster Leader and the Sr. eCommerce Manager EMEA and propose strategic action plans.

NETWORK OF INTERACTION

· Internal: Marketing Director, Sr. eCommerce Manager EMEA, Cluster Leader, Central eCommerce Operations (Merchandising, Content, Master Data), Local Marketing, Finance, Retail, Operations, and Logistics teams.

· External: Agencies, digital partners.

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

· 5+ years of experience in eCommerce management, preferably in retail or consumer goods sectors.

· Strong business acumen with hands-on experience managing eCommerce P&Ls.

· Solid understanding of digital marketing, CRM, SEO/SEM, UX/UI principles.

· Excellent analytical skills with a data-driven approach to decision making.

· Proven ability to work cross-functionally within an international, matrixed organization.

· High sense of ownership, entrepreneurial mindset, and problem-solving attitude.

· Proficiency with eCommerce platforms (Commercetools, Magento, or similar) is a plus.

· Strong communication, negotiation, and stakeholder management skills.

LANGUAGES

English: Fluent

Навыки
  • Анализ финансовых показателей
  • Управление затратами
  • Прогнозирование
  • Финансовое планирование
  • Анализ бизнес показателей
  • Маркетинговое планирование
  • Маркетинговая стратегия
  • Медиапланирование
  • Планирование рекламных кампаний
  • Прогнозирование SWOT анализ
  • Работа с большим объемом информации
  • Яндекс.Директ
  • Power BI
  • Яндекс.Метрика
  • Визуализация данных
  • MS Project
  • Google Analytics
  • 1C: ERP
  • VK Ads
  • Координация работы команды
  • SMM
  • Креативность
  • Сегментирование аудитории
  • Навыки презентации
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