Head of Content

About Us

We are the #1 brand in the Travel Wipes category on Amazon US. We are a fast-growing startup with an ambitious goal to build a $100M brand. We create cute and convenient products that clearly stand out from competitors. 2025 was a breakout year for us: we achieved 10× revenue growth to multi $M and entered into retail 800 Target stores across the US. Our international A-player team works from North America, Europe and Asia. If you value speed, ownership, and building a category leader from scratch — you’ll fit right in.

About the Role

We are looking for a Head of Content to lead and scale our short-form content production system, with a direct impact on views, conversions, and revenue.

This is an operational leadership role with full ownership over content performance. You will:

• Own the end-to-end content production system
• Optimize processes, resources, and output quality
• Lead the team and external partners
• Be accountable for content performance and P&L impact

• Head of Content — owner of strategy and results
• Content Managers — day-to-day execution
• UGC creators — video production
• Editing — outsourced partners
• AI content specialists — working from briefs
• Scripts & ideas — collaborative workflow

Your goal is to ensure consistent output, quality, and scalable performance.

Key Responsibilities

• Lead and optimize short-form content production (UGC, AI, outsourced editing)
• Build and manage a high-performing creator and content team
• Define and execute content strategy across TikTok / Reels / Shorts
• Test, iterate, and scale winning formats
• Own content performance metrics (views, retention, conversions, sales impact)
• Make data-driven decisions on scaling, optimization, and resource allocation
• Work closely with marketing and design teams

  Who We’re Looking For

• Experience leading or scaling short-form content production (UGC, creators, outsourced teams)
• Deep understanding of TikTok / Reels / Shorts and recommendation dynamics
• Strong performance mindset: ability to connect content to conversions and revenue
• Systems-driven operator with ownership over processes, output, and results
• Data-informed decision-maker (testing, iteration, scaling)
• Comfortable working with distributed teams and external partners

  What We Offer

• Full-time. 100% remote, work from any time zone
• $3-5K fixed + performance KPI tied to sales
• 28 paid vacation days per year + holidays + paid sick leave
• Opportunity to build and lead the content function of one of the fastest-growing brands in the category
• Culture of freedom and ownership — no time tracking, no micromanagement, only results

How to apply

Please send a message asking for the application form. No need to write a cover letter or send cases — all required information will be requested in the form.