Менеджер по маркетингу

1. Marketing Strategy & Planning

• Develop and implement annual marketing plans aligned with company goals and sales targets.
• Conduct market analysis to identify trends, customer needs, and competitor activities in the elevator industry.
• Prepare marketing budgets and ensure cost-effective execution of campaigns.

2. Product & Solution Marketing

• Promote elevator, escalator, modernization, and maintenance solutions.
• Prepare product presentations, brochures, technical marketing materials, and case studies.
• Work closely with the engineering and sales teams to highlight product features, safety standards, and value propositions.

3. Brand Management

• Strengthen brand awareness and maintain brand consistency across all channels.
• Organize participation in trade shows, exhibitions, and industry seminars.
• Manage corporate identity and communication standards.

4. Digital Marketing

• Lead digital initiatives: website content, SEO, social media, online advertising, and lead-generation campaigns.
• Manage customer communication through newsletters, email campaigns, and CRM tools.
• Analyze digital performance metrics and optimize campaigns.

5. Sales Support

• Develop sales kits, proposals, competitive analyses, and customer presentations.
• Support tender documentation with marketing input when needed.
• Coordinate with sales teams to ensure marketing materials meet market requirements.

6. Market Intelligence

• Collect and analyze data on competitors, pricing trends, and customer segments.
• Prepare monthly and quarterly market reports for management.
• Monitor regulatory changes and industry standards affecting elevators and escalators.

7. Partnership & Internal Coordination

• Collaborate with global or regional marketing teams on campaigns and branding guidelines.
• Coordinate with service, installation, and modernization departments to align business goals.
• Manage relationships with external agencies, printing houses, and media partners.