B2B Marketing Manager

About the Role

U Trust Insurance Agency LLC is a growing insurance agency operating across 32+ U.S. states, focused on commercial trucking insurance. We are looking for a business-oriented marketing professional who understands that marketing does not exist in isolation - it directly impacts sales, service delivery, client retention, and overall profitability.

This role is ideal for someone who:

• Has worked in a service-provider company

• Understands how sales teams operate

• Thinks in terms of pipeline, conversion, revenue and data

• Can connect marketing activities to measurable business outcomes

You will work closely with leadership and the sales team to drive structured, sustainable growth in the U.S. market.

Key Responsibilities

Strategic & Commercial Thinking

• Develop and execute marketing strategies aligned with revenue targets

• Work closely with sales to improve lead quality, conversion, and pipeline flow

• Analyze unit economics, customer acquisition cost (CAC), and ROI

• Contribute to broader business discussions beyond marketing

Business & Process Integration

• Understand internal service delivery workflows

• Ensure marketing promises align with operational capacity

• Participate in cross-department planning discussions

• Identify inefficiencies affecting revenue growth

Sales Enablement

• Design campaigns focused on qualified B2B lead generation

• Support the sales team with positioning, messaging, and materials

• Identify gaps between marketing and sales processes

Analytics & Performance Management

• Track campaign performance and revenue attribution

• Build structured reporting dashboards

• Manage marketing budget with strong ROI discipline

Market Positioning

• Develop value propositions tailored to business clients

• Oversee content strategy (case studies, thought leadership, sales assets)

• Conduct market research and competitor analysis

Ideal Candidate Profile

We are looking for someone who:

• Has 5+ years of experience in marketing within a service-based company

• Has worked closely with or within a sales team

• Understands B2B dynamics and U.S. market expectations

• Thinks like a business owner, not just a marketer

• Is comfortable discussing revenue targets, margins, and performance metrics

• Has strong analytical and communication skills

• Works effectively in a remote environment

• Experience in insurance, financial services, consulting, outsourcing, or other service industries is a strong advantage.

What we offer
🌍 Fully remote role - work from anywhere
🚀 Opportunity to shape marketing with real strategic impact
🤝 Direct work with leadership and involvement in key decision-making
💰 Competitive compensation
📈 Strong potential for long-term collaboration and growth
��🇸 Hands-on experience with the U.S. market
⏰ Collaboration within PST working hours

How to apply:
Please apply directly to this job announcement. We carefully review every application and will get back to each candidate who applies.