SMM & E-mail - Targeting Specialist

Who We Are:

At GMY Consulting Group, we’re more than just an outsourcing provider — we’re a people-first company. We support U.S.-based businesses across industries like e-commerce, healthcare, and software development with tailored services such as Amazon PPC management, bookkeeping, medical billing, graphic design, customer service, personal assistance, and more.

About the Role & Who We’re Looking For:

LinkedIn • Instagram • Facebook • E-mail

We are looking for an experienced SMM & E-mail - Targeting Specialist to manage and grow our presence across LinkedIn, Instagram, and Facebook.

This role combines content strategy, paid advertising, analytics, and funnel building. We are looking for someone who is the creative in ideas and still thinks in numbers, understands performance marketing, and can connect creativity with measurable results.

Responsibilities:

• Develop and execute social media strategies
• Manage LinkedIn, Instagram, and Facebook accounts
• Launch and optimize paid advertising campaigns
• Build marketing funnels and track performance
• Define KPIs and ensure they are achieved
• Analyze metrics and improve results based on data
• Prepare clear performance reports
• Test creatives and scale successful campaigns
• Copywriting for posts with own skills and the help of the team and clients
• Creating e-blast (our copywriter and designers team will help you create text and designs for your email's ad campaigns)
• Use ready content from WhatsApp for creation of social media posts
• Reply, interact and communicate with customers of our clients in Google reviews and DMs / comment sections under Social media posts based on our client’s guidelines

Requirements:

• Strong spoken English (for communication with clients)

• Strong Understanding of American culture

• Ability to work with team of designers and copywriter

• Proven experience in SMM and paid targeting

• Real case studies and measurable results

• Strong analytical skills

• Understanding of funnels, conversion metrics, and ROI

• Experience with A/B testing and performance optimization

• Ability to work within structured KPIs and deadlines

Tools & Skills:

• Meta Ads Manager

• LinkedIn Ads

• Analytics tools

• Photoshop (basic level - add text, make image brighter, blur face or ID badge, crop picture)

• ChatGPT and Gemini - for images too

• CapCut or DaVinci Resolve / After Effects / Premiere Pro (basic level - add text, make video brighter, blur face or ID badge, cut extra moments from video, crop picture)

What We Expect:

• Strategic thinking

• Ownership mindset

• Ability to work independently

• Focus on performance, not vanity metrics
• ​​​​​​​Clear communication and structured reporting

Working Hours:

NY EST time
8:00 AM – 4:00 PM (Minsk time 16:00 - 00:00)
or
6:00 AM – 2:00 PM (Minsk time 14:00 - 22:00)
or
4:00 AM – 12:00 PM (Minsk time 12:00 - 20:00)​​​​​​​

To help us understand how carefully you read the role description, please include a short custom section in your cover letter:

• Write 2–3 sentences describing one realistic Instagram post idea about ducklings and dranikis for nursing home you would create for this role
• Mention one KPI you would expect this post to improve
• Keep the entire cover letter under 120 words
• And one small and simple e-mail promo / ad campaign (no need images or design - only your thoughts and ideas)

Generic or template-style applications may not be considered