Head of Admissions (Pupils Enrollment)

Астана, улица Аскара Токпанова, 31

Описание вакансии

To lead and execute a data-driven admissions and enrolment strategy to ensure the School meets or exceeds pupil recruitment targets, while maintaining full compliance with School policies and professional standards.

Recruitment & Enrolment Growth

Develop and implement a comprehensive pupil recruitment strategy aligned with the School’s enrolment targets.
Base admissions plans on robust market analysis and alignment with marketing and promotional activities.
Achieve agreed enrolment targets.
Identify and develop new recruitment channels.
Market the School to appropriate target audiences for pupil recruitment.

Admissions Operations & Pipeline Management

Ensure all student enrolment processes are conducted strictly in accordance with the School’s recruitment policies and standards.
Manage the full admissions pipeline from initial enquiry through assessment, offer, and enrolment.
Increase conversion rates at each stage of the admissions journey.
Field and manage all enquiries to the Admissions Office in a timely and professional manner.
Maintain complete and accurate records of prospective families and pupil intake within the School’s management/CRM system.
Track and forecast pupil numbers based on pipeline data and trends.

Parent Engagement & Customer Experience

Act as the primary point of contact for prospective families.
Liaise with parents regarding admission enquiries and application processes.
Coordinate school tours, visits, demo lessons, Open Days, and other promotional activities.
Facilitate meetings between parents and relevant School staff.
Coordinate student applications, assessments, and placement testing.
Develop and implement customer relationship strategies to cultivate parent loyalty and maintain positive engagement.
Ensure exceptional customer experience throughout the admissions journey.

Team Leadership & Channel Management

Lead, manage, and develop the Admissions (Pupil Recruitment) team.
Set and monitor KPIs related to enquiries, visits, offers, and conversions.
Maintain strong professional relationships with key recruitment channels, agents, and feeder schools.
Ensure high professional and ethical standards within the team.
Provide regular updates and data-driven analysis of admissions performance to the SLT (Senior Leadership Team).
Analyse admissions metrics and recommend strategic improvements to maximise enrolment outcomes.