Brand manager (Бренд-менеджер)

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our Brand manager roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• An exceptional performer, with experience in marketing.

• Ideally a degree in business or marketing-related subjects.

• Strong presentation and influencing skills and ability to communicate clearly in English.

• A proven track record of making things happen and delivering business results in current / previous roles, with focus on marketing.

• Resilient and able to work under pressure with competing priorities.

• Strong numerical and verbal reasoning ability.

• Natural team worker who brings together diverse people to deliver brand results on time and budget.

Your responsibilities:

Brand Strategy & Management

• Develop and implement long-term BCC brand strategy to drive awareness, loyalty, and sales growth in Export Markets.

• Ensure brand consistency across all consumer touchpoints, in alignment with global Huggies positioning and regional market needs.

• Define key performance indicators (KPIs) and monitor brand health metrics, including market share, penetration, and consumer loyalty.

Consumer Insights & Market Research

• Conduct market analysis, competitive benchmarking, and consumer research (together with research team) to identify trends and opportunities.

• Leverage insights to refine brand messaging, product development, and marketing campaigns.

• Collaborate with research team and agencies to track brand performance and consumer sentiment.

Product Marketing & Portfolio Management

• Manage the local product portfolio, including innovation, pricing, and packaging development.

• Work closely with regional and local teams to ensure product availability, performance, and localization for the markets.

• Lead new product launches, ensuring successful market entry through integrated marketing campaigns.

Marketing Campaigns & Media Strategy

• Collaborate with Communication & Digital team to develop 360-degree marketing campaigns, integrating offline, traditional media with digital and social media.

• Partner with the Communication & Digital team to create localized content, influencer partnerships, and social media activations.

Trade Marketing & Sales Collaboration

• Partner with the trade team to develop in-store promotions, shopper marketing strategies, and retailer-specific activations.

• Ensure brand visibility and effective point-of-sale materials in key retail chains.

• Work with trade team and key accounts managers to enhance brand presence in offline and e-commerce channels.

Budget & P&L Management

• Manage the brand’s marketing budget, ensuring cost efficiency and maximizing return on investment.

• Track and report on brand financial performance, ensuring alignment with business objectives.

• Identify opportunities to improve profitability through pricing, innovation, or cost-saving initiatives.

Cross-Functional Leadership & Stakeholder Management

• Collaborate with internal teams, including supply chain, finance, and sales operations, to ensure seamless product distribution and compliance.

• Work with regional teams to adapt regional strategies for local market needs.

• Manage external agencies, including creative, media, and BTL agencies, to ensure high-quality execution of marketing plans.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

We offer

• An inspiring challenge within Global company

• Career opportunities and personalized development

• Professional and social benefits

• Great support for good health with medical and dental coverage options

• Hybrid working schedule

• Compensation of lunches