Digital Marketing Specialist

Summary
We are seeking a dynamic Digital Marketing Specialist with 1–3 years of experience to drive advertising campaigns, optimize digital channels, and collaborate with external partners to strengthen our university’s online presence. The ideal candidate combines analytical skills with creativity, is fluent in Russian and English (Uzbek is a plus), and thrives in a fast-paced, international environment.

Job Requirements

• Education: Bachelor’s degree
• Experience: 1–3 years in digital marketing
• Skills & Knowledge:
• Strong analytical thinking and communication skills
• Excellent understanding of the sales funnel and digital tools
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, Telegram Ads
• Experience working with contractors and external agencies
• Creativity, strategic thinking, and strong self-organization
• Fluency in Russian and English (Uzbek is a plus)
• Responsibility and ability to meet deadlines

Duties & Responsibilities:

• Plan, launch, and monitor advertising campaigns (Google Ads, Yandex Direct, Telegram Ads) with external agencies
• Optimize and scale campaigns based on performance analytics
• Coordinate with agencies on website development and SEO optimization
• Collaborate with web developers and designers to improve UX/UI and technical site performance
• Manage and analyze Telegram Ads campaigns
• Set up and maintain analytics systems (Google Analytics, Yandex.Metrica)
• Track and manage UTM campaigns
• Prepare performance reports and analyze advertising channels
• Monitor digital trends and identify new promotional opportunities
• Work closely with designers, copywriters, and the SMM manager
• Ensure all content and advertising align with brand guidelines
• Conduct competitor research and propose improvements to strategies

What We Offer:

• 5-day work week with standard hours
• Competitive salary
• Health insurance with access to quality medical care
• Modern, well-equipped workspace
• Opportunities for professional growth and career development
• Supportive and international team environment
• Participation in training programs and professional development events