Growth marketing specialist (B2B)

EduTechSolution is a Belarus-based software development company founded in 2019 and a resident of the High-Tech Park. We develop digital platforms, web and backend solutions, and scalable information systems, combining strong EdTech product expertise with solid experience in custom and outsourced software development for international and local clients. Our teams work on projects in EdTech, FinTech, enterprise IT systems, and digital services and platforms, delivering complex, high-load solutions. We focus on engineering quality, sustainable growth, and long-term collaboration with our people.

We’re looking for a hands-on growth marketing specialist with a proven record of driving lead generation through paid and organic channels. You should be deeply familiar with the nuances of long-cycle B2B sales, ideally in custom software development, and able to work confidently with Western markets.

Your main goal will be to generate a steady pipeline of qualified leads by identifying high-potential niches, building campaigns around them, and ensuring a positive ROMI with minimum CAC. You’ll independently plan, launch, and optimize performance campaigns, run conversion experiments, and create marketing assets within our websites to attract and convert.

The role requires a sharp analytical mindset – someone who closely tracks SQLs, CAC, ROMI, and can defend every campaign with data.

Responsibilities:

• Conduct market trends research, website performance analysis, and user behavior to target high-potential niches
• Develop and execute marketing campaigns across PPC, SEO, and social media channels to drive lead generation
• Create marketing assets such as lead magnets and landing pages as part of campaign initiatives
• Optimize landing pages and blog posts to continuously improve conversion rates
• Monitor campaign performance and lead quality to optimize spend
• Design and run experiments and A/B tests to validate new tactics and uncover untapped growth channels
• Launch ad campaigns for promoting corporate podcasts, webinars, and other events

Requirements:

• At least Upper-Intermediate English level
• Strong experience in B2B marketing targeting Western markets. Ideally, in the custom software development niche
• Deep expertise in launching and optimizing lead generation campaigns across advertising channels
• Proven track record of increasing SQLs volume, boosting conversions, improving ROMI, and lowering CAC
• Solid understanding of SEO and keyword research
• Nice-to-have: experience managing and updating WordPress websites

If you’ve already worked on lead generation campaigns for software companies or tech consultancies, and can back your experience with results – let’s talk.

What we offer:

• Salary with monthly result-based bonuses (no cap!)
• Flexible working hours
• Work from home or onsite in our European offices
• A laptop
• Internal and external trainings
• Opportunities for professional and career growth
• Corporate retreats: winter trips abroad and summer campings