Head of Digital

Responsibilities:

- Manages all digital channels (website, SMM, advertising, UX/UI, SEO, email)

- Leads digital marketing campaigns

- Adapts content received from Product and Corporate teams for online use

- Updating of all (B2C, B2B, SVC) sections of the corporate site www.lg.com/kz

- Control over creation of microsites and landing pages

- Control of LG social media pages and advertising campaigns for pages and publications

- Develop and implement Digital Marketing strategy

- Improve Website Performance: UI/UX, optimize for search engines (SEO)

- Develop and implement e-mail marketing strategies aligned with overall business goals.

- Oversees content creation. Managing the creation of high-quality, relevant content in KZ and RU languages

- Technical appraisal for online projects of the company

- KPI development for digital activities and analytics made by Marketing team

- Manage Digital Performance Agency performance

- Control over search companies in the Internet

- Control over digital budget of the company, document management of the projects

- Development and fulfillment of intern projects with approach of 360º.

Requirements:

• University Diploma in IT or Marketing
• Management or supervisory experience required
• 3 or more years’ experience in online marketing or website management
• English skills - Upper Intermediate
• Social media experience and understand best practices and social media trends
• A strong understanding of email marketing principles and best practices
• Experience with email marketing platforms and CRM systems
• Excellent written and verbal communication skills
• Strong analytical skills
• Experience in reading main KPI in Marketing for best performance
• Experience with A/B testing and campaign optimization
• Experience in development Website performance