Sales Force Effectiveness Manager

• Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
  
  Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
  
  Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

  This position is designed to drive sales force productivity and strengthen our company’s position and ROI at the point of sale through instore execution excellence. The SFE Manager will co-develop winning strategies (Segmentation & Targeting), implement efficient tools (CRM systems), and define the right KPIs (Perfect Store) to ensure success in-store. This role is a key member of the Cluster NRM & GTM team.

  Key Responsibilities:

• SFE Strategy & Action Planning

• Lead the SFE planning process for the cluster, contributing directly to annual business plans (ABP).

• Represent the cluster in quarterly SFE performance reviews with the business unit.

• Own the cluster visit planning process and KPI tracking.

• Segmentation & Targeting

• Co-lead the development of efficient segmentation and targeting strategies, focusing on the right customers, resources, and timing.

• Lead analytics to ensure effective S&T plans.

• Collaborate closely with NRM & GTM Lead and CEE In-store Excellence & Shopper Marketing Manager to align on country activation plans.

• CRM System Management

• Own CRM system functionality across countries.

• Ensure rapid adoption of new CRM functionalities (automated routing, remote detailing, image recognition, AR in CLM).

• Drive automation and simplification for sales reps during visits.

• Extract actionable insights from CRM data to boost sales force performance.

• Reporting & Analytics

• Lead the development of reporting platforms for sales teams using internal and external data (IQVIA, Nielsen, etc.).

• Improve country-level reporting by managing databases, creating reports, and automating SFE processes.

• Champion Power BI reporting and capability development across the organization.

• Analysis & Decision Support

• Act as the single point of contact for consumer and category data.

• Manage major ad-hoc analyses for commercial and marketing teams.

• Build commercial capability in using analysis and reports for fact-based decision-making.

• Ensure data standards and create tools/templates to support collaboration across commercial functions.

• Sales Incentive System

• Co-lead the target-setting process for the sales team.

• Develop and assess the structure of the sales incentive plan and bonus system.

• Monitor and track sales achievements versus targets.

• Business Partnering

• Collaborate with CEE In-store Excellence & Shopper Marketing Manager on key priorities and projects.

• Cooperate with Sales, NRM, Customer Marketing, and Marketing teams to provide technical and strategic support.

• Offer training for sales and marketing teams on internal systems and tools.

• Lead the implementation and continuous improvement of the Perfect Store project.

Requirements:

• University degree in economics, business administration, sciences, or engineering.

• Fluent in English; knowledge of other Export HUB languages is an advantage.

• Experience in developing SFE strategies, CRM databases, in-store execution, and analytics.

• Background in sales, marketing, analytics, or related fields.

• Strong experience in leading strategic processes and ensuring execution aligns with strategy.

• Proven change management skills.

• Excellent analytical skills with the ability to turn insights into action.

• Strong problem-solving orientation.

• Ability to influence at all levels and work effectively in a matrix environment, managing key strategic partners (GMs, Channel Heads, NRM & GTM Lead, BU Team).

Opportunities for growth

• None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with the benefits package that includes:

• Career at one of the leading global healthcare companies.

• Attractive reward package.

• Extensive support of work-life balance (flexible working solutions including working from home possibilities, health & wellbeing activities).

• Comprehensive Health Insurance.

• Life Insurance.

• Meal Allowance.

• Open and inclusive environment that is supportive and welcoming of all diversity strands (gender, race, ethnicity, sexuality, disability, or any other characteristic).

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.