LinkedIn Outreach and Growth Specialist

Job description

Why We’re Hiring:

We need a specialist with deep experience and case studies in LinkedIn content, paid campaigns, and automated lead generation — not a general SMM manager, but a LinkedIn platform expert who can run best-in-class outreach, message flows, and engagement across both personal and company profiles.

Role Mission:

Own and operate our dual LinkedIn profiles (company and founder/leadership), engineer content and messaging to attract, nurture, and qualify B2B manufacturing leads and partners. You’ll build and iterate on paid ad campaigns, run advanced automation/lead gen flows, manage SPI integration and work closely with sales to drive qualified pipeline.

Key Responsibilities:

• Develop, execute, and optimize LinkedIn outreach campaigns: organic content, paid ads, custom message sequences, and automated lead gen funnels.
• Manage and grow both company and personal leadership profiles — building authority, audience, and engagement in manufacturing/industrial/CPQ sectors.
• Use LinkedIn Sales Navigator, automation tools (e.g., Expandi, Zopto, Dux-Soup, or similar), and SPI integrations to enhance and scale outreach.
• Craft high-converting message scripts, nurture flows, and content sequences tailored for CXO, Director, and channel/partner personas.
• Launch sponsored posts, InMail, carousel/video campaigns; optimize spend and conversions against cost-per-lead goals.
• Analyze LinkedIn analytics, dashboard metrics, and adapt cadence/content strategy weekly.
• Own regular reporting: campaign starts, connection/request rates, demo bookings, and organic/paid pipeline creation.

Requirements:

• 1–2+ years’ hands-on experience building and scaling LinkedIn campaigns (content, paid, lead gen) for B2B, ideally SaaS/technology.
• Proven case studies (must show successful LinkedIn lead gen campaigns, personal/company page growth, high-engagement messaging or SNavigator integrations).
• Fluent, advanced English (writing & messaging).
• Deep familiarity with automation for LinkedIn: outreach, messaging sequences, SPI/company stack.
• Track record working solo in fast-moving SaaS/startup context — full cycle delivery.
• Comfort building, writing, and reporting with founders and sales execs.

Who You Are:

• Not a generic SMM — you live LinkedIn, know the tools, and have real performance cases.
• Organized, autonomous, and data-driven.
• Ready to run all aspects: from paid campaign setup, through outreach sequences, to leadership engagement and direct pipeline creation.
• Comfortable collaborating office/hybrid
• Driven by results — demo bookings, sign-ups, real conversations, pipeline!