Strategic Social Media Manager

Responsibilities:

Strategy & Direction:

• Build and execute social media strategies for multiple brands (official + HR accounts).
• Align platforms with clear business goals — growth, lead generation, hiring, or brand trust.
• Translate marketing campaigns into actionable content calendars.

Content Quality & Execution:

• Take ownership of content quality, visuals, messaging, and tone.
• Ensure every post meets brand standards, has purpose, and drives engagement.
• Review and approve final creatives before posting.
• Audit all accounts weekly for consistency and brand alignment.

Trend Monitoring & Innovation:

• Track social media and industry trends weekly.
• Propose and test new content formats, ideas, or storytelling styles.
• Research competitors and continuously elevate our creative direction.

​​​​​​​Reporting & Optimization:

• Deliver clear weekly/monthly reports with insights and next-step actions.
• Track performance per platform: engagement, reach, CTR, conversions.
• Recommend process and content improvements based on data.

Requirements:

• 3+ years of experience in SMM or social media strategy (multi-brand experience preferred).
• Proven results and case studies (growth, engagement, or conversion success).
• Strong understanding of analytics, trends, and creative workflows.
• Ability to manage multiple accounts with consistency and precision.
• Confident with tools like Asana, Notion, Trello, or ClickUp.
• Fluent in Russian/Uzbek, intermediate English.