Marketing Manager (FMCG)

We - International recruitment company established in 1994, with offices in more than 14 countries worldwide.
We specialize in recruiting managers and highly skilled professionals in the fields of FMCG, retail, industry, IT & fintech, and healthcare.

Our client is the International FMCG company.

Responsibilities:

• Development and implementation of the marketing strategy.

• Brand and product portfolio management.

• ATL / BTL / Digital activities.

• Budgeting and performance evaluation.

• Interaction with internal and external partners.

• Competitor and market analysis.

• Team management (approx. 14 people).

Requirements:

• Higher education in Marketing, Management, Advertising, PR, or related fields.

• At least 2–3 years of experience in a similar position.

• Strong understanding of marketing strategy principles, brand positioning, and target audience segmentation.

• Proven experience in developing and executing marketing campaigns (both digital and offline).

• Proficiency with modern digital marketing tools: SEO, SMM, contextual advertising, and analytics.

• Experience with analytical systems such as Power BI, CRM systems, etc.

• Knowledge of key performance metrics (KPI, ROI, CPL, CAC, LTV) and the ability to analyze them.

• Analytical mindset and results-oriented approach.

• Responsibility, initiative, and attention to detail.

• Strong presentation skills and confident communication with management and partners.

Conditions:

• Annual bonuses based on performance results.

• Lunch, company car, and health insurance covered by the company.