Trade marketing manager

KEY RESPONSIBILITIES:

• Business Plan Development:

• Develop comprehensive business plans by category
• Analyse market trends and consumer insights to inform category strategies.
• Identify growth opportunities and implement strategies to drive sales and profitability.

• Animation Plan Management

• Map all animation spaces in each boutique and propose innovative ideas to retailers.

• Generate revenue through effective management and execution of store animations and mall podium Create and maintain an internal tool for communicating animation plans to be installed in stores
• Develop a detailed plan for supplier related to each boutique, including the mapping of animations and future pricing for each animation space
• Propose pricing to retailers and establish a communication plan for L’Etoile and retailers regarding animation pricing
• Manage monthly revenues report from brand animation and budget
• Requesting trade marketing plans from suppliers on an annual basis and updating them on a quarterly basis
• Processing information from files received from suppliers into a general register of brand activity, including presentations
• Monthly request and processing of new product launch schedules into the unified brand activity register
• Negotiate samples, gifts with purchase (GWPs, miniatures, etc.) and beauty advisor from suppliers
• Planning, coordination and control of partner marketing in the form of Customer Brand Days, podium animations, strategic launch events, blogger integrations, Letoile Beauty Boxes, participation in shop opening program, sprays and samples
• Placement by the supplier of advertisements on LED surfaces of the shop on a monthly basis,
• Coop marketing (supplier's outdoor advertising campaigns on OOH, TV, radio and internet with Letoile logo)

• Benchmarking and Performance Analysis:

• Conduct performance benchmarking against competitors in the market.
• Analyse sales data and market trends to identify areas for improvement.
• Be proactive in making proposals, stay curious and actively monitor competitors
• Develop and implement tools to enhance category performance and drive sales

• Communication and Coordination:

• Development of media kit for online and offline advertising services (together with the marketing department of head office).
• Coordinate with suppliers on the design of advertising areas (in-store podiums, advertising ends, etc.) on a monthly basis
• Co-ordinate with suppliers the design of advertising podiums on a monthly basis
• Online promo media kit adverts by the supplier on a monthly basis
• Collaborate with cross-functional teams to ensure alignment and execution of business plans
• Develop and implement communication tools for store animations.
• Ensure timely and effective communication of animation plans to store teams.
• Gather feedback from each point of sale with photos and sales result of the animations