Digital Manager (Red Bull Kazakhstan)
Digital Manager (Red Bull Kazakhstan)
Описание вакансии
Обязанности:
- Support the Media Marketing Manager in developing and executing digital strategies that drive traffic and conversion across direct and indirect online channels, with a focus on key feeder markets.
- Oversee the creation, curation, and publishing of original, brand-aligned digital content to engage target audiences.
- Conduct regular competitor benchmarking to assess content quality, pricing, and promotional positioning, ensuring the hotel maintains competitive visibility.
- Manage and grow the hotel's social media presence, ensuring alignment with brand tone and campaign objectives.
- Monitor and optimize digital acquisition channels, including SEO, paid social, display advertising, and metasearch, in coordination with external partners and agencies.
- Strategic thinker with an eye for analytics and user behavior.
- Self-starting executor who can lead projects and get hands-on when needed.
- Curious, adaptive, and deeply in tune with digital content trends.
- Confident communicator and relationship builder, both internally and externally.ё
- Launch and optimize a content SEO strategy for redbull.kz and YouTube.
- Increase non-paid traffic and engagement by XX% across owned platforms.
- Secure 3–5 recurring content partnerships with third-party social media platforms relevant to Red Bull’s brand.
- Deliver a measurable increase in brand visibility in external platforms.
- 3+ years of experience in digital content, ideally within media, entertainment, or brand publishing.
- Proven track record of growing traffic through SEO and digital storytelling.
- Strong knowledge of web and social media platforms: YouTube, TikTok, Instagram, redbull.com, CMS systems.
- Basic to intermediate skills in Adobe Suite (Premiere Pro, Photoshop) or mobile-first content editing tools.
- Strong writing and editing skills in Kazakh, Russian, and English.
- Understanding of Red Bull’s brand and tone of voice, and ability to apply it in all outputs.
Навыки
- Digital Marketing
- Content
- Social Media Marketing
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