Marketing activation manager

International company looking for a strategic and hands-on Activation Manager to lead in-store marketing and trade initiatives for the Showroom channel. This role is focused on boosting brand visibility, customer engagement, and sales conversion through impactful activations and tailored tools.

Key Responsibilities:

• Own sales development of assigned product categories, ensuring KPI delivery

• Develop go-to-market and customer activation plans (incl. budgeting & analysis)

• Ensure strong product presence across all showroom touchpoints (offline & online)

• Localize marketing materials and manage POS tools, layouts, and displays

• Plan and execute showroom-specific campaigns, seasonal offers & product launches

• Drive incentive programs for sales teams and partners

• Support events, exhibitions, and showroom-related training initiatives

• Coordinate with external agencies and manage timely production of promo assets

• We’re seeking a proactive marketer with a passion for activation, strong coordination skills, and experience in retail or trade marketing.

Requirments:

• Minimum 3 years of experience in a similar role (Trade Marketing / In-store Activation / Retail Marketing)

• Proven track record in managing BTL campaigns, activations, and POS materials

• Strong project management and cross-functional coordination skills

• Experience in retail, consumer goods, or showroom environments is a plus

• Bachelor degree