Social Media Marketing Manager

Who we are:

Selesa offers IT outsourcing, specialist out-staffing, and project management services to enhance business operations. We focus on providing skilled professionals for IT needs, including development, security consulting, and business development. Selesa also manages sales, account management, and human resources to support company growth. Our services are known for efficiency, quality, and strong communication, making us a trusted partner for businesses looking to streamline and secure their IT infrastructure. Originated in Vilnius, Lithuania, we cater to global clients

Who we are looking for:
We are seeking a Social Media Marketing Manager with a proven track record in iGaming to lead our social media marketing efforts. As a game provider company, we need a strategic thinker who can develop and execute innovative B2B social media campaigns, drive brand awareness, and engage our target audience. The ideal candidate will have deep expertise in iGaming social media marketing, a data-driven approach, and the ability to manage cross-platform campaigns that deliver measurable results.

Key Responsibilities:

• Develop and implement comprehensive B2B social media marketing strategies tailored to the iGaming industry, aligning with company goals, brand vision and objectives.
• Lead the planning, execution, and optimization of paid and organic social media campaigns across platforms such as LinkedIn, X (Twitter), Instagram, and Medium.
• Collaborate with the creative and content teams to produce professional, engaging, iGaming-focused content, including graphics, videos, and copy, that resonates with our B2B audience.
• Manage display advertising campaigns, ensuring they are targeted, cost-effective, and aligned with overall marketing strategies.
• Analyze and report on social media performance using data analytics tools, providing actionable insights to improve ROI and engagement.
• Build and grow an active, engaged community around the brand, fostering direct interaction with players and fans.
• Stay ahead of iGaming industry trends and leverage them to create timely, relevant, and impactful campaigns.
• Work closely with key stakeholders to ensure social media efforts support broader marketing initiatives and business goals.
• Monitor competitor activity and identify opportunities to differentiate our brand in the iGaming space.
• Manage social media budgets, ensuring efficient allocation of resources to maximize results.

Requirements:

• 5+ years of experience in social media marketing, with a strong focus on iGaming (a prerequisite).
• Proven success in developing and executing iGaming social media strategies that drive engagement, growth, and conversions.
• Expertise in managing paid social media campaigns, including display advertising, and optimizing for ROI.
• Strong understanding of social media platforms, algorithms, and best practices, particularly in the iGaming niche.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and the ability to create visually compelling content according to our brand guidelines and vision.
• Knowledge of CMS, CRM, SEO, and digital marketing principles.
• Advanced skills in data analytics tools to track performance and identify trends.
• Exceptional written and spoken English.
• Strong leadership, communication, and collaboration skills.
• Creative thinker with a strategic mindset and a passion for iGaming.
• Ability to work in a fast-paced environment, meet deadlines and manage multiple projects simultaneously.

What we offer:

• Fully remote position with a flexible schedule.
• Long-term opportunity with potential for financial and career growth.
• A supportive and collaborative work culture, working with like-minded professionals passionate about gaming.

When submitting your application, please make sure to include your responses to the following screening questions in your COVER LETTER:

1. On a scale of 1 to 10, how would you rank your spoken and written English?
2. Can you share examples of iGaming social media marketing campaigns and social media accounts you’ve led or contributed to? Please highlight the strategies used and the results achieved.
3. What tools and platforms do you use for social media management, content creation, and analytics?
4. What are your monthly financial expectations for a long-term, full-time position (40 hours per week)?