Marketing Intelligence Analyst

Location: remote from Serbia

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!

We are looking for a Marketing Intelligence Analyst to join our dynamic team.

Responsibilities:

Establish Brand Marketing Metrics and KPIs:

• Define a comprehensive measurement framework for brand marketing efforts, encompassing key performance metrics like social listening, share of voice, engagement rates, reach, and conversion tracking.

Develop Tracking and Reporting Systems.

• Set up analytics tools and dashboards for real-time reporting on brand marketing metrics. This includes insights into video metrics, audience behavior, and campaign-specific KPIs to enable ongoing optimization.

Conduct Social Listening and Sentiment Analysis.

• Implement tools to track brand sentiment, share of voice, and social media conversations, converting insights into strategic recommendations for brand perception and engagement.

Collaborate with Product Data Analysts.

• Partner with product data teams to explore correlations between marketing data and product metrics, helping to identify cross-functional patterns that could inform both marketing and product strategies.

Contribute to Brand Health Studies.

• Serve as a key internal partner for brand health research, collaborating with agencies to track brand awareness, reputation, and sentiment over time.

Deliver Insights for Marketing Optimization.

• Provide insights on a variety of metrics—including social engagement, video performance, campaign conversions, and cost-efficiency—to inform brand marketing strategies and help refine future campaigns.

Requirements:

• 3+ years of experience in marketing analytics, brand measurement, or data analysis, with a strong track record in setting up measurement frameworks and delivering actionable insights.
• Proficiency in social listening tools, share-of-voice analysis, social media tracking, video performance metrics, and conversion analysis.
• Experience with tools such as Google Analytics, Tableau, or other data visualization and reporting software.
• Knowledge of digital marketing metrics, including audience demographics, engagement rates, brand sentiment, and conversion tracking.
• Ability to collaborate effectively with cross-functional teams, especially product data analysts, to correlate brand marketing and product metrics.
• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.

Qualification that can be a plus:

• Experience with brand health studies and consumer insights, including awareness, loyalty, and sentiment analysis.
• Familiarity with customer journey mapping, attribution modeling, and advanced statistical analysis.
• Background in a consumer-driven industry with high social media and video engagement, such as digital media, live entertainment, or e-commerce.

Conditions:

We know that top talent thrives in the right conditions, so here's what you can expect when joining us:

• Full remote work.
• Competitive compensation with a service contract.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• An annual allowance that you can use for home office improvements, sports activities, equipment upgrades, and more—tailor it to what benefits you most.
• Investment in your development: paid language courses, access to various learning platforms, and a mindfulness benefit, including psychological support with 50% coverage.
• Career growth in a fast-scaling project with opportunities to influence technical decisions.
• A culture of recognition: our peer reward program celebrates contributions from across the team.