Shopper Marketing Manager / Trade Marketing Manager Kazakhstan

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Role Responsibilities:

• Drive Conversion: Translate brand equity into actionable strategies at the shelf or digital shelf to enhance consumer engagement.
• Improve Visibility: Deliver best-in-class execution both in-store and online to maximize brand presence.
• Retailer Collaboration: Co-create category- and shopper-focused campaigns with key retailers to drive mutual growth.
• Align with Commercial Goals: Support sales growth, new product development (NPD) launches, and promotional sell-through.
• Agile Execution: React swiftly to market dynamics and competitor actions with quick, tailored activations.
• Sustain Shopper Loyalty: Develop and support programs that reinforce repeat purchases and brand preference.

Basic Qualifications

Why you?:

• Leadership Skills: Demonstrates strong leadership abilities to guide and inspire teams towards achieving strategic goals.
• Shopper & Consumer Insight: Proficient in analyzing shopper behavior and path-to-purchase, leveraging data from sources like Nielsen, IQVIA, and loyalty programs to develop targeted activations. Understands the psychological and emotional drivers behind purchase decisions to translate brand strategy into in-store execution.
• Channel & Customer Understanding: Possesses deep knowledge of various retail environments, including modern trade, traditional trade, pharmacy, and e-commerce. Capable of tailoring marketing strategies to different retailer formats and building strong relationships with key retail partners or distributors.
• Integrated Planning, Process & Stakeholder Management: Experienced in collaborating with brand, sales, trade marketing, and category teams. Skilled in aligning 360° campaigns with brand objectives and retail execution plans. Manages multiple projects across departments and geographies, ensuring effective communication with cross-functional teams and external agencies. Leads execution from ideation to in-store/on-site activation in cooperation with distributor teams.

Please upload your resume in English.

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What we offer?

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.