Marketing Manager

We are seeking an experienced Marketing Manager with design skills to join our growing team.

In this role, you will be responsible for creating and executing multi-channel campaigns to attract and engage key customer audiences in the European and US markets.

IBA Group is a European-based IT integrator with diverse expertise, offering a broad range of services across technologies such as SAP, IoT, DevOps, Cloud, BI, Big Data, mainframe maintenance, RPA + ML, and AI.

Skills and Qualifications:

• 1+ years of experience in marketing project management within software or a related field, targeting English-speaking markets

• Visual content creation skills (e.g., images, infographics, videos), including proficiency with Figma and AI tools

• Strong analytical skills, with a deep understanding of campaign measurement and a proven ability to analyze data and draw actionable conclusions

• Ability to engage and influence diverse stakeholders (e.g., marketing, lead development, sales, global delivery, business planning)

• A product mindset: ability to think from the user’s perspective and align marketing initiatives with product/service goals.

• English proficiency at the B2–C1 level

Nice to Have:

• A portfolio of work (e.g., presentations, visuals, campaigns)

• Experience with HubSpot

What will you be responsible for?

• Develop and optimize top-of-the-funnel marketing campaigns to generate leads and increase demand for our solutions

• Plan and execute multi-channel campaigns, including digital marketing, event support, cold outreach, social media, webinars, content marketing, and email marketing

• Analyze campaign performance using data-driven insights and translate findings into actionable strategies

• Research market trends, customer needs, and competitor activity to refine our service and product offerings

• Manage the campaign calendar to align with internal and external milestones (e.g., events, launches, seasonal cycles)

• Create compelling, audience-specific messaging and content

• Support the sales development team by maintaining fresh, relevant, and lead-generating content

What We Offer:

• A salary pegged to the US dollar: fixed + performance-based bonus

• Flexible working hours

• The option to work remotely or from the office

• A comprehensive benefits package, including paid vacation and sick leave

• Supportive teammates who are always ready to help

• Educational sponsorship (courses, conferences, meetups, etc.)

• The opportunity to work on complex and engaging IT topics
  
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