Consumer Activation Intern

About the Company:

KT&G Global Kazakhstan is a leading tobacco company and one of the top three in Kazakhstan. We are committed to success and development, offering a wide range of career opportunities for young professionals and actively supporting the development of talented youth. Join our team and contribute to achieving our goals!

BTL Campaign & Field Support:

• Assist in the planning and execution of BTL (Below-the-Line) campaigns, including new product launches.
• Help coordinate logistics and communication with BTL agencies and subcontractors.
• Support recruitment and basic onboarding of Hostess teams.
• Participate in the distribution of POSM and promo materials across regions.
• Join field visits (at least 1 day every 2 weeks) to observe promotions, gather feedback, and monitor implementation.
• Assist in conducting Mystery Shopper visits and document key findings.
• Help organize events and provide support during and after execution.

Data & Digital Tools:

• Assist in collecting and analyzing simple CRM data for reporting purposes.
• Support POS code matching and basic equipment usage tracking.
• Help with data entry into CRM tools (e.g. SKU updates, Switching Matrix).
• Contribute to the preparation of training content for field teams under guidance.

Administrative Tasks & Reporting:

• Assist in maintaining documentation related to inventory and cigarette write-offs.
• Help prepare basic reports and progress summaries for internal use.
• Deliver a short internship presentation summarizing key tasks and learnings to the team.

Learning Opportunities:

• Gain hands-on experience in field marketing, CRM tools, and campaign execution.
• Learn about cross-functional collaboration with departments such as Sales and Legal.
• Develop basic skills in data handling, reporting, and stakeholder coordination.
• Understand how consumer engagement works at field level in an FMCG context.

• University student or recent graduate in Marketing, Business, Data Analytics, or related field.
• Strong interest in marketing, data analysis, and consumer engagement.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CRM or data platforms is a plus.
• Strong communication and organizational skills.
• Willingness to travel for regional visits.
• Ability to work independently and collaboratively.
• English language proficiency at a B1(Intermediate) level.
• Please submit your CV in English.