COOP marketing projects coordination for key accounts: offline + digital mediaplanning;
layouts verification;
reports checking;
campaign results estimation and adjustment;
COOP ATL strategic and tactic actions development and control over implementation;
Requirements:
experience with durable (e.g. consumer electronics) goods markets, experience with Premium (!) brands, experience with major International Company/Brand (desirable);
experience in media planning - 360 integrated campaigns incl. offline & online media;
succesfull BTL activations & events (e.g. new product launches, sponsorships & exhibitions, festivals/roadshows);
marketing projects management, non-standard creative ideas implementation;
presentation & reporting;
marketing budget planning & maintenance;
data management & Excel skills - advanced level, attention to details & accuracy;
english - Upper-intermediate.
Представительство торговой марки Kabrita в России