Develop brand strategy, including positioning, tactics, defined brand advantages, brand guidelines, marketing campaigns, brand vision and value proposition for customers and public officials;
Develop launch project plan and content for integrated brand and launch teams;
Monitor and control brand budgets, forecasts and expenses, evaluate cost effectiveness and results;
Develop and manage patient access and support programs, ensuring patients receive and benefit from their treatment;
Run market research programs & market insights for responsible brand and monitors /anticipates market development, provide recommendations to the management;
Plan and organise different types of events, e.g. reginal and national events such as product congresses, symposiums, seminars, educational events, etc;
Lead a cross-functional team to execute the brand strategy, monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives;
Define customers needs, collect and analyze customer insights, drive brand and customer loyalty and increase brand recognition;
Support the field team with customer presentations and customer requirements;
Build meaningful relationships with external partners - scientific leaders;
Build digital marketing startegy, leverage advanced Generative AI/automation tools.
Key Skills:
Strong and proven analytical skills
Excellent MS Office skills (MS Excel, MS PowerPoint)
Excellent Communication skills
Self-management skills
Work experience in consulting is desirable, experience in a pharmaceutical company is required, work experience in the oncology area is required.
What we offer:
Dynamic environment, variety of nonstandard tasks and opportunity to use different approaches
Career opportunities
Salary is discussed with a successful candidate individually