Head of Digital Marketing, Mexico

• Funnel Optimization:
  • Develop and enhance digital funnels to maximize conversions.
  • Analyze and optimize each stage of the funnel to improve efficiency.
• Traffic Acquisition:
  • Identify and implement traffic acquisition strategiesResearch and select optimal channels for maximizing reach.
• SEO Optimization:
  • Lead SEO strategies to enhance online visibility.
  • Conduct keyword research and implement on-page and off-page optimization.
• SMM Campaigns:
  • Develop and implement effective social media campaigns.
  • Monitor and analyze the market to create relevant content.
• Market Analysis:
  • Research the digital market, assess competition, and identify new opportunities.
  • Evaluate traffic quality across different channels.
• Creative Management:
  • Collaborate with creative teams to produce impressive and relevant content.
  • Analyze the effectiveness of creative materials.

Experience:

• Experience in digital marketing at Fintech\Financial services industries\ or Online gaming/Betting industries a focus on funnels and traffic acquisition.
• 3+ years of web analytics experience.
• Experience and understanding of analytic reporting tools (Google Analytics).
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities.

• Bachelor’s degree in Business, Marketing, or quantitative discipline.
• Proficiency in English language (Spanish not required but a big plus).

• Excellent analytical and reporting skills.
• Ability to multi-task; work both independently and in a team structure; have sound judgment and business acumen.
• In-depth knowledge of the digital marketing landscape and traffic acquisition channels.
• Ability to assess traffic quality and work with creative teams.