Копирайтер / Copywriter

Resposibilities:

• Develop engaging and compelling content for a variety of channels, including websites, news blog, social media, and email campaigns, product marketing materials;
• Collaborate with our marketing and design teams to craft narratives that resonate with our target audiences and align with our brand's voice;
• Conduct thorough research to understand industry trends, target audience preferences, and competitor positioning;
• Optimize all content for SEO to ensure maximum visibility and engagement;
• Measure and analyze content performance to refine and improve future campaigns.

Requirements:

• SEO Mastery: Deep understanding of SEO strategies and keyword research to drive organic traffic;
• Adaptability: Ability to tailor writing style and tone for different platforms ( website, mobile application, news feeds, social medias etc) and audiences;
• Data-Driven: Comfort with analytics to inform content strategy and adjustments;
• Visual Storytelling: Skills in or collaboration with multimedia content creation, such as video scripts and infographics, power point presentations etc;
• UX Writing: Knowledge of user experience principles to create content that guides and engages users effectively;
• AI and Technology Awareness: Familiarity with the latest content creation tools and platforms, including AI-driven content generation tools, for efficiency and innovation;