Marketing Specialist BTL

• Develop and implement BTL and PR campaigns to increase brand awareness and customer engagement.
• Organize and coordinate marketing events, including conferences, test drives, product presentations, sponsorship activities, and CSR projects.
• Develop creative concepts and prepare briefs for advertising agencies, designers, and other external partners.
• Coordinate the work of advertising agencies, contractors, and internal teams.
• Oversee the execution of advertising campaigns, promotional activities, and brand activations.
• Monitor campaign performance, analyze effectiveness, track KPIs, and prepare reports.
• Develop advertising materials and marketing communications in line with brand guidelines.
• Ensure the timely and effective implementation of marketing projects and initiatives.

• University degree in Marketing or a related field.
• At least 3 years of experience in BTL, ATL, PR, or SMM.
• Proven experience in organizing large-scale events, brand activations, and marketing campaigns.
• Experience working with advertising agencies, suppliers, and external contractors.
• Strong copywriting skills and experience preparing creative briefs and marketing materials.
• Excellent analytical, organizational, and creative skills.
• Fluency in Kazakh, Russian, and English is mandatory.
• Strong teamwork and communication skills.
• Ability to manage multiple projects simultaneously and work effectively under tight deadlines.

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