Brand activation manager

An international company is seeking a Brand Activation Manager to drive brand development, implement marketing strategies, and manage brand activation initiatives in the local market.

Key Responsibilities:

• Adapt and implement centralized brand marketing and promotional plans in line with local market requirements.
• Manage the brand portfolio, product assortment, and development of the assigned category.
• Develop and adapt marketing plans, manage and monitor budgets across Media, PR, Trade Marketing, Merchandising, and POSM.
• Oversee budget-related documentation and ensure proper financial administration.
• Adapt products and marketing initiatives to local market needs and consumer preferences.
• Monitor and analyze market trends, competitor activities, sales performance, and brand and category profitability.
• Plan and launch new products, ensuring successful market entry and sustainable growth.
• Prepare and deliver marketing plan presentations to internal teams and external partners, including retail partners.
• Contribute to the development and implementation of short-term and long-term brand and category strategies.
• Collaborate with Sales and Retail teams to develop, implement, and monitor trade marketing programs.
• Work closely with the Training team to ensure effective brand promotion and execution at points of sale.
• Improve processes and strengthen collaboration between Marketing and Commercial teams.
• Lead cross-functional projects and coordinate internal stakeholders and external agencies.

Requirements:

• University degree in Marketing, Economics, Management, or a related field.
• Previous experience in brand management, marketing, or brand activation.
• Proven experience in developing and implementing marketing strategies and promotional plans.
• Experience in managing marketing budgets and evaluating campaign effectiveness.
• Strong understanding of brand management, product portfolio development, and new product launches.
• Strong analytical skills and ability to interpret market data and commercial performance metrics.
• Experience working with Sales, Retail, and cross-functional teams.
• Strong project management and stakeholder coordination skills.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities and meet deadlines.