Brand Manager Luxe Division

Responsibilities:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyze consumer and market insights and competition strategies to make recommendations to management;
- Implement new launches, maintain growth in pillar products and animate core catalogue;
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
- Adapt communication material (imagery, digital, point of sale);
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines;
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
- Manage PPP budget and ensure sales forecast accuracy;
- Effectively prepare clear messages for senior management;

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand;
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.).