Own marketplace marketing strategy for small domestic appliances portfolio (Gorenje and Hisense) on Ozon, Wildberries and Yandex.Market.
Supervise marketing teams of our partner, who handle day-to-day campaign execution.
We expect you to understand advertising tools deeply enough to challenge execution, identify opportunities and take ownership of business results in close cooperation with our sales team.
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Обязанности:
- Marketing strategy: Develop and manage marketing plans across marketplaces, brands and product groups.
- Budget ownership: Manage advertising investments by platform with full responsibility on CRR, ROAS and Adv. budget share.
- Partner management: Lead campaigns execution through partner’s team. Set objectives, review campaign setups, challenge performance.
- Organic growth: Drive improvements in product visibility, search performance, conversion, content, ratings and reviews together with relevant teams.
- HQ. Work closely with global ECOM HQ on the development of marketing materials, alignment of marketing strategies and adaptation of worldwide best practices to local marketplaces.
- Report weekly on the sales funnel, explaining what have changed and why.
Требования: - 3+ years in e-commerce or marketing on Russian marketplaces.
- Working knowledge of Ozon, WB and Yandex.Market advertising cabinets enough to review a campaign set-up, spot what is wrong and argue the case with a partner.
- Practical understanding of marketplace search ranking and what influences position.
- Strong analytics: confident with large datasets, able to build a business case for a budget and prove its return.
- Track record of measurable growth on marketplaces be ready to discuss specific categories, budgets and results.
- Experience managing external partners or agencies while staying accountable for the outcome would be an advantage.
- Fluent English.
Условия: