We are looking for an experienced Affiliate (Media Buyer) to join our team and focus on the India and Pakistan markets. You will be responsible for identifying and evaluating traffic sources, managing media buying activities, analyzing campaign performance, and optimizing campaigns to achieve strong business results.
Responsibilities
- Analyze marketing performance metrics including CTR, CPC, CPA, ROI, and conversion rates, and adjust campaign strategies based on data.
- Develop media plans by selecting the most effective channels according to the target audience, product, and budget while balancing performance and cost efficiency.
- Evaluate advertising platforms, influencers, and bloggers by analyzing reach, engagement rate (ER), audience growth dynamics, identifying potential fake activity, and ensuring audience relevance to the brand.
- Ensure compliance with advertising regulations, including ORД labeling requirements, ad identifiers, and brand safety standards.
- Communicate and negotiate with partners professionally, maintain agreed terms, and monitor compliance with campaign requirements such as formats, placements, and links.
- Apply strong analytical and systems thinking to understand the relationship between traffic, budgets, creatives, and overall business performance.
Requirements
- Experience in affiliate marketing and/or media buying, preferably with a focus on India and/or Pakistan.
- Strong analytical skills and confidence working with marketing and performance metrics.
- Conversational English is required.
- Knowledge of local languages spoken in India and/or Pakistan is a plus.
- Strong communication and negotiation skills.
- Ability to adapt quickly to changes in platforms and market conditions.
- High level of self-organization, proactivity, and stress resistance.
What We Offer
- Stable salary pegged to USD.
- Fully remote work.
- Dynamic international environment.
- Performance-based bonuses.
- Opportunities for professional growth and career development.