Influencer Marketing Manager

Nekki is a game development studio with over 20 years of experience, and our PC/Console division is focusing on quality animation-based games for PC and consoles.

We are currently looking for an Influencer Marketing Manager to join the marketing team of our flagship project - SPINE.

SPINE is made with Unreal Engine 5 and centered around cinematic gun-fu shootouts. It's a third-person beat'em'up with a full set of PC gaming features, including a deep storyline, a unique setting, cutscenes, intriguing enemies, memorable bosses, character progression, and, most importantly, breathtaking battles with a wide array of firearms.

Responsibilities:

● Full ownership of the influencer marketing direction: developing, running, and scaling the project's global influencer strategy
● Building a tiered pool of streamers and content creators from scratch, aligned with the game's genre
● Negotiating and sourcing integrations, with focus on YouTube, Twitch, and TikTok/Shorts
● Managing influencer-related budgets with both Paid Campaigns and Organic Outreach
● Writing briefs and creative TORs, tracking content delivery deadlines, handling contracts/NDAs
● Ensuring Brand Safety across all integrations
● Analyzing campaign performance: reach, engagement, wishlists, Steam/console store conversions, CAC, and ROAS
● Launching affiliate and seeding programs to grow creator-driven organic advocacy
● Aligning influencer activities with the overall marketing plan and the game's update/announcement/launch roadmap
● Continuously testing new funnels and ad approaches, monitoring competitors in PC/console gaming
● Close cross-functional collaboration with community managers, marketers, brand manager, and production

What we are looking for:
● 3+ years of experience in influencer marketing, including 2+ years in gaming
● Experience with premium AA/AAA PC and console titles
● Experience with global game launches
● An existing, up-to-date contact base of gaming influencers/streamers
● Experience with barter integrations, working with Steam / Xbox / PlayStation
● Proven track record of building influencer programs from scratch and running campaigns with measurable ROI/ROAS
● Strong knowledge of performance marketing metrics and analytics tools
● English C1

Would be a plus:
● Existing relationships with creators in the action, fighting, beat ’em up, shooter, anime and cyberpunk gaming spaces
● Experience working with talent agencies and creator management companies
● Experience running creator campaigns across North America, Europe, LATAM and Asia
● Experience with creator playtests, preview events and early-access campaigns
● Familiarity with creator discovery / analytics platforms such as Lurkit, Keymailer, ● SullyGnome, Streams Charts, Tubular, Modash or similar
● Experience building creator communities or ambassador programmes

We offer:
● A great team with a friendly and informal work environment (we share colleagues' interests, play video games together, and organize internal game jams)
● Support of professional development, participation in specialized conferences and educational events
● Remote work from all over the world
● Working hours from 10 AM to 7 PM (GMT+3) with possibility of adjustment
Competitive salary (depending on professional qualifications)

If you don’t hear from us within 7-10 days, it means we won’t be moving forward with your application this time. We truly appreciate your interest in our company and the time you took to apply. Thank you!