Social Media Manager – Performance Marketing Focus

VIDEN Growth is a digital advertising agency that partners with eCommerce brands to help them grow through smart marketing decisions backed by analytics & AI. Our team thrives on creativity, collaboration, and results-driven strategies. We are looking for a talented and highly creative Social Media Marketing (SMM) Specialist to join our dynamic team and take our social media presence to the next level.

As our Social Media Manager, you'll own the full lifecycle of our social presence: strategy backed by analytics, competitive benchmarking, content creation informed by performance data, and continuous optimization using AI tools. You're not just posting - you're diagnosing what works, testing why, and scaling what wins.

You'll be expected to spend as much time analyzing performance, researching competitors, and testing with AI as you do creating and editing content. This is a performance marketing role that happens to live on social channels.

Strategy & Analytics (40%)
◆ Own performance accountability: Define KPIs for each social channel (engagement rate, reach, conversions, cost-per-engagement, audience growth) and report monthly progress against targets.
◆ Analyze platform-native analytics weekly: Use Meta Insights, LinkedIn Analytics, TikTok Analytics, and platform-specific dashboards to identify what content drives engagement, reach, and conversions. Track and document which content types, posting times, and messaging angles outperform.
◆ Integrate with broader analytics: Use GA4 (or similar) to track social traffic to our website and conversion funnels. Identify which social campaigns drive qualified traffic vs. vanity metrics.
◆ Create monthly performance reports: Deliver clear, visual reports showing win/loss analysis, top performers, bottom performers, and specific recommendations for next month. This is required - not optional.

Competitive Research & Benchmarking (20%)
◆ Monitor 5–10 key competitors: Weekly check-in on their social strategy - what content do they post, when, how often? What resonates with their audience (likes, comments, shares)? Document findings and identify gaps they're missing or angles they've claimed.
◆ Benchmark your performance against competitors: Track their engagement rates, audience growth, and content cadence. If they're outpacing us, diagnose why and test countermeasures.
◆ Identify emerging competitor tactics: New content formats, platform features, or campaign angles - flag them for testing.
◆ Capture competitor content for inspiration and testing: Use tools to log competitor organic posts. Reference them in strategy docs and creative briefs.

AI & Optimization Tools (20%)
◆ Use AI for content ideation and optimization: Leverage ChatGPT, Claude, or SMM-specific tools to generate caption variations, hashtag sets, and content hooks. A/B test these variations against baseline copy.
◆ Experiment with AI video/image tools: Use generative AI to test new visual styles, templates, or thumbnail variations. Document what resonates.
◆ Deploy SMM analytics AI: Use platforms like Buffer AI, Later's smart scheduling, or native Meta/TikTok AI recommendations to optimize posting times, audience targeting, and content mix.
◆ Test and iterate relentlessly: A/B test captions, hashtags, posting times, content formats, and audience segments. Document every test and its result. Make data, not gut, your default decision-maker.
◆ Stay current with new tools: Monthly audit of emerging SMM tools (new AI caption generators, scheduling features, analytics enhancements) and run pilots on 1–2 that look promising.

Content Creation & Execution (20%)
◆ Create and produce original content: Photo/video shoots, graphic design, and video editing that aligns with brand voice and campaign goals - informed by your analytics findings.
◆ Manage content calendar: Schedule posts across platforms. Timing is data-driven, not guessed.
◆ Optimize for each platform: Reformat and adapt content for platform-specific algorithms (short-form for TikTok, carousel for Instagram, video for LinkedIn, etc.). Use platform-native insights to guide format choices.
◆ Community management: Respond to comments and messages; engage with brand advocates and critics. Track sentiment and flag issues.

◆ 4+ years of social media marketing experience, with proven ability to grow accounts and drive engagement.
◆ Deep proficiency in analytics: Comfortable reading platform analytics dashboards (Meta Business Suite, LinkedIn Analytics, TikTok Analytics). Can extract, analyze, and present data in clear, visual reports.
◆ Strong understanding of eCommerce/DTC marketing: You know what "engagement" means in a performance context. Vanity metrics (likes alone) don't excite you - conversions and ROAS do.
◆ Hands-on creativity: Portfolio demonstrating original content, video editing, graphic design, and visual storytelling.
◆ Competitor research mindset: You actively monitor competitors and can articulate why their strategy works or fails. You benchmark obsessively.
◆ AI tool literacy: Comfortable using ChatGPT, Claude, or similar LLMs for content brainstorming and copywriting. Familiar with or willing to learn SMM-specific AI tools (Buffer AI, Later, native platform AI features).
◆ A/B testing mindset: You design experiments, run them, document results, and build strategy around data - not assumptions.
◆ Communication skills: Can explain analytics findings to non-technical stakeholders and defend strategy recommendations with data.
◆ Ownership mentality: You're accountable for results. You don't just execute - you optimize, diagnose problems, and course-correct proactively.

If you're someone who's been frustrated by SMM roles that are all posting and no optimization, this is your role.
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