Head of User Acquisition

The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.

TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.

We have grown organically, carried by our distribution inside Telegram. We are now building paid user acquisition as a second growth engine. As our Head of User Acquisition, you will build and scale this function from scratch.

You will own user acquisition across markets and channels, growing funded and active accounts at a sustainable acquisition cost. This is full 360 ownership: from deciding which offer we promote, to the channel mix, to the numbers in the dashboard. You deliver through agencies, contractors, and a team of local market managers rather than through a single in-house buyer.

You will be building, not inheriting. Expect to stand up processes, partners, accounts, and measurement from scratch.

Responsibilities:

• Own the paid acquisition strategy and budget across ad platforms, mobile and crypto ad networks, affiliate and CPA.

• Select, onboard, and manage agencies and contractors. Set the brief, the quality bar, and the commercial terms. Replace partners who do not perform.

• Define the product promotions and incentives that go into advertising: which offer, for which segment, in which market. Work with the product team to ship them and measure the lift.

• Own the numbers end to end: CAC, ROAS, cost per funded account, retention and LTV by channel and market. Own the attribution setup and the reporting layer, not just the summary slide.

• Make budget decisions from data, not from intuition. Define which events and metrics need tracking, set the requirements for our analysts, and run structured experiments to prove a channel actually adds users instead of taking credit for them.

• Build and lead local market managers who own their regions and local communities.

• Keep buying capacity alive under crypto ad restrictions: certifications, approved accounts, geo policy differences, and a channel mix that does not collapse when one platform tightens its rules.

• Hands-on experience acquiring users for crypto, trading, iGaming, or similar products, including buying under platform restrictions where standard fintech playbooks do not apply.

• Managed multi-million USD annual paid budgets, accountable for the outcome and not only for the spend.

• Built acquisition from scratch, not inherited a running machine. You have personally opened ad accounts, negotiated and signed vendor contracts, set up payment flows, and stood up tracking and reporting where none existed. Comfortable working through legal, finance, and compliance instead of waiting for someone to hand you a working setup.

• Serious about data. You know exactly what you need to see to make a call, and you can specify it precisely for our analytics team. Fluent with cohort and LTV analysis and MMP / attribution setups (AppsFlyer, Adjust, or similar). You can show a decision you made against your own intuition because the data said otherwise.

• An existing network of agencies and contractors that buy effectively for fintech and crypto. You can stand up capacity in weeks, not quarters.

• Track record of 360 ownership: you defined the offer, ran the acquisition, and owned the analytics behind it.

• Performance / UA background in fintech: investment or trading platforms, neobanks, cards.

• Led distributed or local teams across markets.

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• Employees get access to the most advanced AI models via mira.tg.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.