PPC (Pay-Per-Click) specialist

ABOUT THE EMPLOYER

We are looking for a data-driven and strategic PPC Specialist to own, optimize, and scale paid media campaigns across major networks including Google, Meta, and LinkedIn. In this role, your primary focus will be driving local lead generation for law firm clients.

WHAT WILL YOU WORK ON?

● Build, launch, and continuously optimize paid search campaigns across Google Ads (including Search, Performance Max, and Display), Meta Ads (Facebook and Instagram), and LinkedIn.

● Manage a portfolio of several smaller client accounts, maintaining tight control over budgets, keyword bids, and local targeting parameters.

● Manage the conversion tracking pipeline using Google Tag Manager (GTM) to ensure accurate data pings to Google Analytics and individual ad platforms.

● Write high-converting ad copy, comfortably leveraging AI tools to scale variations while maintaining a professional tone and meeting client standards.

● Collaborate closely with our in-house design team to request, guide, and refine visual ad assets.

● Construct clear, data-backed ad proposals and performance reviews for prospective and active clients.

● Audit account performance regularly to identify and patch lead leaks or inefficient spend.

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

The ideal candidate is:

● Analytically Obsessive: Someone who won’t launch a campaign until they know every single click and call is accurately tracked.

● A Strong Communicator: Capable of turning complex campaign metrics into a clear, concise story that a client can easily understand.

● Proactive & Organized: Able to switch gears smoothly between different smaller accounts without letting details slip through the cracks.

● Adaptive: Open to utilizing modern AI tools to streamline workflows, receptive to internal feedback, and eager to keep expanding their technical skill set

Preferred Qualifications

● Proven track record of building, scaling, and managing multiple paid media campaigns simultaneously.

● Deep platform expertise within Google Ads and Meta Ads Manager.

● Hands-on proficiency with Google Tag Manager (GTM) and Google Analytics (GA4) for custom event verification and tracking management.

● Strong written communication skills with the ability to draft polished ad copy and build client-ready decks or proposals.

● Experience navigating local lead generation dynamics, focusing heavily on driving high-quality phone calls and form submissions.

● Comfortable working in a fast-paced environment across a varied portfolio of accounts.

● Practical experience installing tracking pixels.

ARE THERE ANY OTHER REQUIREMENTS?

● Direct experience running digital marketing or paid search campaigns specifically for law firms or professional services.

● Native familiarity with CallRail or similar call tracking and routing software.

12:00-21:00 Tashkent time

Featured benefits:

– Career Growth
– Work with Modern Tech
– Remote-Friendly Flexibility
– International Experience
– Pathway to U.S. Market Opportunities
– Stable, Growing Industry