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Develop and execute comprehensive user acquisition strategies to attract new players
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Launch, manage, optimize, and scale advertising campaigns while achieving established KPIs
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Analyze campaign performance, identify growth opportunities, and continuously improve results through testing and experimentation
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Manage advertising campaigns across major networks, including AppLovin, Unity, Mintegral, DSP platforms, incentive traffic, and retargeting channels
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Test new traffic sources and advertising platforms to identify scalable growth opportunities
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Collaborate closely with creative, analytics, and marketing teams to maximize campaign performance
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Build and maintain strong relationships with advertising partners