Brand Manager (OTC Group)

Main Responsibilities:

• Development of a marketing strategy, market launch and promotion of the Company’s Cardio brands.
• Participation in the development, implementation and control of the marketing plan and budget.
• Insights generation through analysis of internal and external sources.
• Development and implementation of marketing activities for the assigned brands (including Internet marketing), analysis of their effectiveness.
• Achievement of planned indicators.
• Creation of content for visits.
• Providing the necessary types of promotional activities.
• Organization of training events for medical representatives with subsequent supervision of the results.
• Development of strategic partnership with KOL and the most significant medical organizations.
• Regular market visits, interaction with internal and external stakeholders.
• Compliance with the requirements of local laws and corporate policies in the conduct of operations and interaction with healthcare professionals and other stakeholders.
• Evaluation of portfolio and suggesting new product launch.

Key Personal Attributes:

• Excellent communication skills.
• Strong negotiation and influencing skills.
• Networking skills.
• Strong organizational and planning skills.
• High sense of responsibility and ownership.
• Ability to plan multiple products communication and deliver results according to plan.

Minimum Requirements:

• English level proficiency – upper-intermediate and above (B2+). You should be able to communicate fluently both written and verbal, feel comfortable to defend marketing strategy for products in English.
• A very good understanding of market trends, ability to conduct competitive analysis of the market/category/subcategory.
• Strong presentation & communication skills for effective decision making at all levels within the organization and for external stakeholders.
• Marketing experience and/or education will be a plus.