Marketing Specialist (B2B / Lead Generation)

About the Company:
a1qa is a leading international provider of software quality assurance and testing services. We are looking for a proactive Marketing Specialist to join our Almaty team. In this role, you will focus on identifying new business opportunities and promoting our services at key industry platforms.

Key Responsibilities:

• Lead Generation: Identify and attract potential B2B clients through LinkedIn, professional communities, and other outreach channels.

• Sales Support: Research prospective clients, gather background data for meetings, and adapt sales presentations to meet specific business needs.

• Event Marketing: Identify relevant business events (conferences, forums, meetups) and coordinate our experts' participation to drive networking and lead collection.

• Market Intelligence: Monitor competitor activity in Kazakhstan and the surrounding region to identify new niches for software testing services.

• CRM & Analytics: Track marketing activity results, maintain the contact database, and report on the volume of leads generated.

What We Are Looking For:

• Professional Experience: 1.5–2 years of experience in marketing (preference given to B2B or service-based industries).

• Language Skills: Intermediate (B1) English level or higher (ability to understand internal documentation and handle business correspondence).

• Communication Skills: Strong interpersonal skills with the ability to network effectively with business representatives and collaborate closely with the sales team.

• Proactive Mindset: A self-starter who is ready to suggest new ways to find clients and take initiative in marketing activities.

What We Offer:

• A stable career in a leading international IT company with well-defined processes.

• The opportunity to grow in High Tech marketing under the guidance of experienced mentors.

• Official employment and transparent career development paths.

• A comfortable office in the city center and a supportive team environment.